"Since 2021, World Aquatics - formerly FINA - has been undergoing a major re-engineering revolution. Every aspect of the organisation has been recalibrated making it fit for purpose to develop aquatic sports for our athletes, our hosting partners and the communities we engage with across the globe.
World Aquatics President
Captain Husain Al-Musallam
These far-reaching changes will enable us to achieve World Aquatics' vision: a world united by water, for health, life and sport.
Our partnerships drive far reaching social, health, sustainability and business benefits. We are excited and we are ready to embrace the new era, United by Water."
INTRODUCTION
SWIMMING
ARTISTIC SWIMMING
DIVING
HIGH DIVING
OPEN WATER SWIMMING
water polo
World Aquatics is the International Federation recognised by the International Olympic Committee for administering global competition in six aquatic sports across 210 Affiliated Member Nations:
our role
OUR RESPONSIBILITy
Vision
A world united by water for health, life and sport
Mission
To ensure the ability to participate, compete in and benefit from aquatic sport
The administration and regulation of aquatic sports at the Olympic Games and major aquatic competitions globally.
Community ImpactÂ
Swimming is not just a sport, it is an essential life skill.
World Aquatics is committed to providing funding and support to international communities, encouraging enjoyment of the water and aquatic best practices.
*World Aquatics commits to investing 25% of your partnership fee into the global development programme.
25%
CSR commitment*
$12m
invested annually
97%
of the global population undertake a form of water based sport activity annually. (United Nations)
DEVELOPMENT PROGRAMME
Our Partners have an unparalleled opportunity to engage with some of the most authentic and tangible development projects across the planet.
CREATING
OPPORTUNITIES FOR ATHLETESÂ
• Scholarship Programme
• Training Centres
• Career Programme
• Refugee team support
REINFORCING
ATHLETE
ENTOURAGE
• Coaches & Officials: Development &       certification
• Aquatics Manager Programme
• World Aquatics Experts
• E-learning platform
EMPOWERING
NATIONAL
FEDERATIONS
• World Aquatics NF Support Programme
• NF Mentorship Programme
• Continental Support Programme
• Pools for All programme
PROMOTING AQUATICS
WORLDWIDE
• Discover Water
• Learn to Swim
• Sustainability Programme
• Aquatics Promotion
global reach
*(Source: Fukuoka 2023 IRIS 2023)
Â
42%
of fans are in the “High” or “Highest” income bracket
53%
of fans would research a partner if it sponsored their favourite aquatics sport Â
$48m
Visitor Spend
250K
Tickets Sold
270
Hours of live coverage
4,900
Hours of broadcast coverage
3.9b
Total cumulative TV audience
307m
Video views*
5.6m
Social media followers
250m
Social Media Impressions
3.65b
Unique users digitally*
MAJOR competitionsÂ
-
Every four years
-
210+ countries participating
Administered and regulated by World Aquatics
Olympic GamesÂ
Age Groups
Organised by World Aquatics
-
Every two years per sport
-
70-120 countries participating
World Swimming Championships (25m)
Organised by World Aquatics
-
Every even year
-
120+ countries participating
World CupsÂ
Organised by World Aquatics
-
Every year
-
60+ countries participating
The MastersÂ
Organised by World Aquatics
-
Every odd year
-
80+ countries participating
The World Championships
Organised by World Aquatics
-
Every odd year
-
200+ countries participating
*(Source: I0C Tokyo 2020 Marketing Report & WA Paris 2024 Digital and Social Media Report)Â
Our events feature some of the most celebrated Olympic athletes and are the most followed sports during the Games.
#1
Most watched Olympic Sport (swimming)
olympic games
Paris 2024
1.3bn
impressions (1,800% increase from Tokyo 2020)
609m
Video views
621m
Engagements
1st
For Audience
Growth Rate
world championships
World Aquatics' main event that is held biennially, with Singapore 2025, Budapest 2027 and Beijing 2029 confirmed.
*(Source: GWI Report)Â
Audience Demographic:*
High willingness to pay for sports content.
International and affluent travellers.
Purchase vacations, electronics and insurance.
High use of mobile viewing and online streaming.
6
sports
14+
years old
15 days
average length of stay in host country
6,000
support "teams" of friends and family
2,500
male & female athletes
200+
participating countries
masters
The largest international aquatic championships dedicated to masters level athletes, hosted in the same city several days following the World Championships.
Audience Demographic:*
High disposable income.
High propensity for international travel.
High frequency in leisure and sports activities.
*(Source: GWI Report)Â
5
sports excluding high diving
25+
years old
9 days
average length of stay in host country
50,000
support "teams" of friends and family
10,000
male & female athletes
60+
participating countries
Swimming championships
*(Source: GWI Report)Â
Staged in a 25 meter pool, this is an international swimming event that is held biennially in alternate years to the World Championships.
Audience Demographic:*
Swimming enthusiasts.
High number of local fans and sense of national pride.
International and affluent travellers.
High interest in sports apparel and gear.
1
sports (swimming)
14+
years old
6 days
average length of stay in host country
3,000
support "teams" of friends and family
1,000
male & female athletes
120+
participating countries
World Cups
*(Source: GWI Report)Â
An international series that is hosted every year across the globe.Â
Audience Demographic:*
Lives a highly active lifestyle.
Frequent social media users.
High interest in sporting events.
6
sports
14+
years old
3 days
average length of stay in host country
1,300
support "teams" of friends and family
600
male & female athletes
60+
participating countries
age groups
*(Source: GWI Report which applies to all disciplines)
A championship held biennially for the up-and-coming international stars of the world.
Audience Demographic:*
Strong sports enthusiasts.
High engagement on digital and social media with young viewers.
High proportion of travelling families.
6
sports
14-18
years old
5 days
average length of stay in host country
2,000
support "teams" of friends and family
800
male & female athletes
120
participating countries
Thailand
2025
Los Angeles
2028
Olympic Games
World Championships & Masters
World Cups
Swimming Champs (25m)
Age Groups
Canada
2025 & 2026
China
2025 & 2026
Hong Kong
2025 & 2026
Saudi Arabia
2025 & 2026
Egypt
2025 & 2026
Turkey
2026
Greece
2026
Hungary
2025 & 2026
Malta
2026
Italy
2025 & 2026
Spain
2025 & 2026
Portugal
2025 & 2026
Germany
2026
Mexico
2025
USA
2025
major competitions calendar
2025 - 2029
Brisbane
2032
Brazil
2025
Budapest
2027
Beijing
2029
Singapore
2025
UNRIVALED EXPOSURE
Prior to Paris 2024, the World Championships in Doha 2024 delivered incredible results for World Aquatics.Â
1,200
Volunteers
1oo,000
Fans
29
Countries Winning Medals
1
World Aquatics Refugee Team
93
World Aquatics Scholarship Holders
1,12bnÂ
Global Broadcast Reach
172
Territories
€244mÂ
Broadcast Media Value
18,400
Digital News Articles
200mÂ
Global Video Views
2,4bn
Global Digital Reach
51%
in United States
Key Regions:
CHN
MAS
AUS
ITA
GBR
FRA
MEX
CAN
USA
Budapest, Hungary
new Headquarters
World Aquatics will be relocating in 2027 to a state-of-the-art new headquarters in Budapest.
With our athletes at its core, the facility will feature pools, dry-land training facilities and a world-class gym as well as accommodation for up to 80 athletes.
A growing World Aquatics administration will be housed in bespoke offices which will include a media studio for in-house content and remote production capabilities.
The project offers unparalleled business-to-buiness integration opportunities for partners looking to engage at the core of the development.
Official Partners
Official Suppliers
World Aquatics’ Partners
Thank You
Allianz x World Aquatics Deck
By influenc3sp0rts
