"Since 2021, World Aquatics - formerly FINA - has been undergoing a major re-engineering revolution. Every aspect of the organisation has been recalibrated making it fit for purpose to develop aquatic sports for our athletes, our hosting partners and the communities we engage with across the globe.
World Aquatics President
Captain Husain Al-Musallam
These far-reaching changes will enable us to achieve World Aquatics' vision: a world united by water, for health, life and sport.
Our partnerships drive far reaching social, health, sustainability and business benefits. We are excited and we are ready to embrace the new era, United by Water."
INTRODUCTION
Nicolo Martinenghi
SWIMMING
ARTISTIC SWIMMING
DIVING
HIGH DIVING
OPEN WATER SWIMMING
water polo
World Aquatics is the International Federation recognised by the International Olympic Committee for administering global competition in six aquatic sports across 210 Affiliated Member Nations:
our role
Vision
A world united by water for health, life and sport
Mission
To ensure the ability to participate, compete in and benefit from aquatic sport
The administration and regulation of aquatic sports at the Olympic Games and major aquatic competitions globally
OUR RESPONSIBILITy
Partnership Opportunity
a match made in water
Since 1908, World Aquatics has embodied a lifestyle intertwined with water and the enjoyment swimming brings to people through cultural experiences.
Peroni's brand ethos of 'Live Every Moment' and alignment to cultural experiences around water resonates throughout your marketing campaigns and brand positioning.
Together we can celebrate the refreshing allure of iconic destinations, evoking the image of cultural experiences, relaxation, enjoyment and the elegance of outdoor pools, picturesque beaches and sparkling seas, and swimming at sun-drenched escapes.
We are excited to align Peroni with the heart of World Aquatics and create a partnership to support your objectives of:
Driving brand awareness
Engaging target audiences
Increasing sales & product integration at events
Peroni X World Aquatics global partnership strategy
Partnership framework
Digital Integration
5
The House of Peroni
3
Branding
1
Event Integration
2
Community Engagemnt
4
Athlete Alignment
6
Focusing on key markets: Italy, UK, Australia, Romania, Canada, USA, Japan, Hungary, Germany and Poland
Peroni & World Aquatics
Branding
LEDs
Interview Backdrop
Peroni Bottle High Diving Tower
Activation Branding
Immerse Peroni into World Aquatics through high-impact branding. Thought starters include:
LED Branding
Interview Backdrop
Peroni Bottle High Diving Tower
Activation Branding
Event Integration
Integrate Peroni across our events and competitions to drive sales:
Bespoke Events & Annual Awards
Major Competitions Calendar
Masters Overview
World Championships Overview
Olympics Overview
Major Competitions Overview
Pouring Rights
Pouring Rights
*(Source: Fukuoka 2023 IRIS 2023)
Exclusive pouring rights at all World Aquatic’s international competitions and events, with 29 competitions already confirmed in the lead up to LA28:
Drive promotional activity and engagement with pop-up bars, branded kiosks, tasting bars and interactive experiences.
Align Peroni’s key markets with World Aquatics’ event and competition calendar, and influence future locations - (Italy, UK, Australia, Romania, Canada, USA, Japan, Hungary, Germany, Poland).
Create limited-edition merchandise and bottles of Peroni, like your collaboration with Ferrari and the production of 2,024 limited edition bottles.
Fan zone – 2 to 5k attendees per day over 4 weeks
World Champs & Masters – more than 250k tickets
MAJOR competitions
Every four years
210+ countries participating
Administered and regulated by World Aquatics
Olympic Games
Age Groups
Organised by World Aquatics
Every two years per sport
70-120 countries participating
World Swimming Championships (25m)
Organised by World Aquatics
Every even year
120+ countries participating
World Cups
Organised by World Aquatics
Every year
60+ countries participating
The Masters
Organised by World Aquatics
Every odd year
80+ countries participating
The World Championships
Organised by World Aquatics
Every odd year
200+ countries participating
*(Source: I0C Tokyo 2020 Marketing Report & WA Paris 2024 Digital and Social Media Report)
World Aquatics offers our partners a unique opportunity to experience the Olympics up close with exclusive VIP and behind-the-scenes access.
Our events feature some of the most celebrated Olympic athletes and are the most followed sports during the Games.
#1
Most watched Olympic Sport (swimming)
Paris 2024
1.3bn
impressions (1,800% increase from Tokyo 2020)
609m
Videoviews
621m
Engagements
1st
For Audience
Growth Rate
olympic games
World Aquatics' main event that is held biennially, with Singapore 2025, Budapest 2027 and Beijing 2029 confirmed.
*(Source: GWI Report)
Audience Demographic:*
High willingness to pay for sports content.
International and affluent travellers.
Purchase vacations, electronics and insurance.
High use of mobile viewing and online streaming.
6
sports
14+
years old
15 days
average length of stay in host country
6,000
support "teams" of friends and family
2,500
male & female athletes
200+
participating countries
world championships
The largest international aquatic championships dedicated to masters level athletes, hosted in the same city several days following the World Championships.
Audience Demographic:*
High disposable income.
High propensity for international travel.
High frequency in leisure and sports activities.
*(Source: GWI Report)
5
sports excluding high diving
25+
years old
9 days
average length of stay in host country
50,000
support "teams" of friends and family
10,000
male & female athletes
60+
participating countries
masters
Major Competitions Calendar
Thailand
2025
Los Angeles
2028
Canada
2025 & 2026
China
2025 & 2026
Hong Kong
2025 & 2026
Saudi Arabia
2025 & 2026
Egypt
2025 & 2026
Turkey
2026
Greece
2026
Hungary
2025 & 2026
Malta
2026
Italy
2025 & 2026
Spain
2025 & 2026
Portugal
2025 & 2026
Germany
2026
Mexico
2025
USA
2025
A truly global calendar. Example cities:
Brisbane
2032
Brazil
2025
Budapest
2027
Budapest
2024
China
TBC
Beijing
2029
Singapore
2025
Olympic Games
World Championships & Masters
World Cups
Swimming Champs (25m)
Age Groups
France & Romania
TBC
Bespoke Events & Annual Awards
The House of Peroni
Creating The House of Peroni across the AQUA eco-system:
Event integration
New HQ in Budapest
The House of Peroni
Event Integration
Host branded spaces showcasing Peroni’s Italian excellence, culture, and innovation at World Aquatics events.
Offer fans and athletes a premium experience in The House of Peroni at beautiful international locations.
Work with World Aquatics as they look to explore the idea of the ‘AQUA House’ at the Olympics.
Create The House of Peroni across all of their major events which can culminate at the 2028 LA Olympic Games and follow an athlete journey as they train for the ultimate reward in swimming.
Create Italian-hosted competitions to deepen cultural ties, brand identity and bring the target market back to you.
Budapest, Hungary
World Aquatics will be relocating in 2027 to a state-of-the-art new headquarters in Budapest.
With our athletes at its core, the facility will feature pools, dry-land training facilities and a world-class gym as well as accommodation for up to 80 athletes.
A growing World Aquatics administration will be housed in bespoke offices which will include a media studio for in-house content and remote production capabilities.
The project offers unparalleled business-to-buiness integration opportunities for partners looking to engage at the core of the development.
new Headquarters
The House of Peroni
Community Engagement
Align with World Aquatics' $12M investment into development programmes:
Community Impact Overview
Community Development
Environmental Stewardship
Community Impact
Swimming is not just a sport, it is an essential life skill.
World Aquatics is committed to providing funding and support to international communities, encouraging enjoyment of the water and aquatic best practices.
**World Aquatics commits to investing 25% of your partnership fee into the global development programme.
*United Nations
CSR commitment**
invested annually
of the global population undertake a form of water based sport activity annually*
97%
25%
$12m
Celebrate responsible drinking through Peroni Nastro Azzurro 0.0%.
Community DEVELOPMENT
Teach adults (18 or 21 plus) who can’t swim to swim and align with World Aquatics' mission – to ensure the ability to participate, compete in and benefit from aquatic sport.
Encourage people to “Live Every Moment” by promoting responsible alcohol consumption and continue to encourage consumers to drink better, not more.
Develop initiatives highlighting how “passion drives the team”—recognising fans, volunteers, and athletes and all those involved.
Environmental Stewardship
Work with World Aquatics to develop:
Sustainable packaging to protect our waters
Conservation programmes to keep rivers, lakes and seas clear of rubbish
Refillable beer stations at World Aquatics' competitions
Digital Integration
Leverage World Aquatics' digital platforms:
Global Reach
Unrivalled Exposure
Content Series / About Last Night
global reach
*(Source: Fukuoka 2023 IRIS 2023)
42%
of fans are in the “High” or “Highest” income bracket
53%
of fans would research a partner if it sponsored their favourite aquatics sport
$48m
Visitor Spend
250K
Tickets Sold
270
Hours of live coverage
4,900
Hours of broadcast coverage
3.9b
Total cumulative TV audience
307m
Video views*
5.6m
Social media followers
250m
Social Media Impressions
3.65b
Unique users digitally*
Engage World Aquatics’ annual audience
UNRIVALLED EXPOSURE
Prior to Paris 2024, the World Championships in Doha 2024 delivered incredible results for World Aquatics.
1,200
Volunteers
1oo,000
Fans
29
Countries Winning Medals
1
World Aquatics Refugee Team
93
World Aquatics Scholarship Holders
1,12bn
Global Broadcast Reach
172
Territories
€244m
Broadcast Media Value
18,400
Digital News Articles
200m
Global Video Views
2,4bn
Global Digital Reach
51%
in United States
Key Regions:
CHN
MAS
AUS
ITA
GBR
FRA
MEX
CAN
USA
About Last night / Content Series
“About Last Night” is a daily recap show during the Olympics, offering highlights and in-depth analyses of performances and records set each day.
"About Last Night presented by Peroni" - Peroni branding, product integration and idents throughout.
Athlete interviews and panel discussions can take place in a Peroni branded lounge.
Share behind-the-scenes clips of athletes relaxing in the Peroni Lounge.
Athlete Assets
Leverage World Aquatics athletes:
360 offering
Align with athletes who portray elegance, beauty and healthily life styles at cultural experiences where outdoor pools, picturesque beaches and sparkling seas are prominent.
360 Offering
Use Peroni brand ambassadors for:
Strengthen Peroni’s reputation as a premium beer brand through association with the prestige of swimming, the most followed event at the Olympics.
Digital content
CSR initiatives
Event engagement
The House of Peroni &
AQUA parties
Partnership Framework
partnership Overview
2025 to 2029
World Championships / Masters Championships: Singapore 2025, Budapest 2027, Beijing 2029
Swimming World Championships (25m): 2026 (Asia), 2028 (TBC)
World Cup Series (x6 Sports per year)
Term
Investment
Level of investment / VIK to be discussed
Pouring rights at events and competitions
Alcoholic and non-alcoholic beer
Category Exclusivity
Global Partner
Core Assets
Full “Global Partner” Package of Rights including all Events, Competitions, AQUA House at the Olympics, The House of Peroni at the new HQ in Budapest & more
Appendix
*(Source: GWI Report)
Staged in a 25 meter pool, this is an international swimming event that is held biennially in alternate years to the World Championships.
Audience Demographic:*
Swimming enthusiasts.
High number of local fans and sense of national pride.
International and affluent travellers.
High interest in sports apparel and gear.
1
sports (swimming)
14+
years old
6 days
average length of stay in host country
3,000
support "teams" of friends and family
1,000
male & female athletes
120+
participating countries
Swimming championships
*(Source: GWI Report)
An international series that is hosted every year across the globe.
Audience Demographic:*
Lives a highly active lifestyle.
Frequent social media users.
High interest in sporting events.
6
sports
14+
years old
3 days
average length of stay in host country
1,300
support "teams" of friends and family
600
male & female athletes
60+
participating countries
World Cups
*(Source: GWI Report which applies to all disciplines)
A championship held biennially for the up-and-coming international stars of the world.
Audience Demographic:*
Strong sports enthusiasts.
High engagement on digital and social media with young viewers.
High proportion of travelling families.
6
sports
14-18
years old
5 days
average length of stay in host country
2,000
support "teams" of friends and family
800
male & female athletes
120
participating countries
age groups
Our Partners have an unparalleled opportunity to engage with some of the most authentic and tangible development projects across the planet.
CREATING
OPPORTUNITIES FOR ATHLETES
• Scholarship Programme
• Training Centres
• Career Programme
• Refugee team support
REINFORCING
ATHLETE
ENTOURAGE
• Coaches & Officials: Development & certification • Aquatics Manager Programme • World Aquatics Experts • E-learning platform
EMPOWERING
NATIONAL
FEDERATIONS
• World Aquatics NF Support Programme
• NF Mentorship Programme
• Continental Support Programme
• Pools for All programme
PROMOTING AQUATICS
WORLDWIDE
• Discover Water
• Learn to Swim
• Sustainability Programme
• Aquatics Promotion