December 2024

"Since 2021, World Aquatics - formerly FINA - has been undergoing a major re-engineering revolution. Every aspect of the organisation has been recalibrated making it fit for purpose to develop aquatic sports for our athletes, our hosting partners and the communities we engage with across the globe.

World Aquatics President

Captain Husain Al-Musallam

These far-reaching changes will enable us to achieve World Aquatics' vision: a world united by water, for health, life and sport.

Our partnerships drive far reaching social, health, sustainability and business benefits. We are excited and we are ready to embrace the new era, United by Water."

INTRODUCTION

Nicolo Martinenghi

SWIMMING

ARTISTIC SWIMMING

DIVING

HIGH DIVING

OPEN WATER SWIMMING

water polo

World Aquatics is the International Federation recognised by the International Olympic Committee for administering global competition in six aquatic sports across 210 Affiliated Member Nations:

our role

Vision

A world united by water for health, life and sport

Mission

To ensure the ability to participate, compete in and benefit from aquatic sport

The administration and regulation of aquatic sports at the Olympic Games and major aquatic competitions globally

OUR RESPONSIBILITy

Partnership Opportunity

a match made in water

Since 1908, World Aquatics has embodied a lifestyle intertwined with water and the enjoyment swimming brings to people through cultural experiences.

Peroni's brand ethos of 'Live Every Moment' and alignment to cultural experiences around water resonates throughout your marketing campaigns and brand positioning.

Together we can celebrate the refreshing allure of iconic destinations, evoking the image of cultural experiences, relaxation, enjoyment and the elegance of outdoor pools, picturesque beaches and sparkling seas, and swimming at sun-drenched escapes.

We are excited to align Peroni with the heart of World Aquatics and create a partnership to support your objectives of:

Driving brand awareness

Engaging target audiences

Increasing sales & product integration at events

Peroni X World Aquatics global partnership strategy

Partnership framework

Digital Integration

5

The House of Peroni

3

Branding

1

Event Integration

2

Community Engagemnt

4

Athlete Alignment

6

Focusing on key markets: Italy, UK, Australia, Romania, Canada, USA, Japan, Hungary, Germany and Poland

Peroni & World Aquatics

Branding

LEDs

Interview Backdrop 

Peroni Bottle High Diving Tower

Activation Branding

Immerse Peroni into World Aquatics through high-impact branding. Thought starters include:

LED Branding

Interview Backdrop

Peroni Bottle High Diving Tower

Activation Branding

Event Integration

Integrate Peroni across our events and competitions to drive sales:

Bespoke Events & Annual Awards

Major Competitions Calendar 

Masters Overview

World Championships Overview 

Olympics Overview

Major Competitions Overview

Pouring Rights

Pouring Rights 

*(Source: Fukuoka 2023 IRIS 2023)

 

Exclusive pouring rights at all World Aquatic’s international competitions and events, with 29 competitions already confirmed in the lead up to LA28:

Drive promotional activity and engagement with pop-up bars, branded kiosks, tasting bars and interactive experiences.

Align Peroni’s key markets with World Aquatics’ event and competition calendar, and influence future locations - (Italy, UK, Australia, Romania, Canada, USA, Japan, Hungary, Germany, Poland).

Create limited-edition merchandise and bottles of Peroni, like your collaboration with Ferrari and the production of 2,024 limited edition bottles.

Fan zone – 2 to 5k attendees per day over 4 weeks

World Champs & Masters – more than 250k tickets

MAJOR competitions 

  • Every four years

  • 210+ countries participating

Administered and regulated by World Aquatics

Olympic Games 

Age Groups

Organised by World Aquatics

  • Every two years per sport

  • 70-120 countries participating

World Swimming Championships (25m)

Organised by World Aquatics

  • Every even year

  • 120+ countries participating

World Cups 

Organised by World Aquatics

  • Every year

  • 60+ countries participating

The Masters 

Organised by World Aquatics

  • Every odd year

  • 80+ countries participating

The World Championships

Organised by World Aquatics

  • Every odd year

  • 200+ countries participating

*(Source: I0C Tokyo 2020 Marketing Report & WA Paris 2024 Digital and Social Media Report) 

World Aquatics offers our partners a unique opportunity to experience the Olympics up close with exclusive VIP and behind-the-scenes access.

Our events feature some of the most celebrated Olympic athletes and are the most followed sports during the Games.

#1

Most watched Olympic Sport (swimming)

Paris 2024

1.3bn

impressions (1,800% increase from Tokyo 2020)

609m

Video views

621m

Engagements

1st

For Audience

Growth Rate

olympic games

World Aquatics' main event that is held biennially, with Singapore 2025, Budapest 2027 and Beijing 2029 confirmed.

*(Source: GWI Report) 

Audience Demographic:*

High willingness to pay for sports content.

International and affluent travellers.

Purchase vacations, electronics and insurance.

High use of mobile viewing and online streaming.

6

sports

14+

years old

15 days

average length of stay in host country

6,000

support "teams" of friends and family

2,500

male & female athletes

200+

participating countries

world championships

The largest international aquatic championships dedicated to masters level athletes, hosted in the same city several days following the World Championships.

Audience Demographic:*

High disposable income.

High propensity for international travel.

High frequency in leisure and sports activities.

*(Source: GWI Report) 

5

sports excluding high diving

25+

years old

9 days

average length of stay in host country

50,000

support "teams" of friends and family

10,000

male & female athletes

60+

participating countries

masters

Major Competitions Calendar

Thailand

2025

Los Angeles

2028

Canada

2025 & 2026

China

2025 & 2026

Hong Kong

2025 & 2026

Saudi Arabia

2025 & 2026

Egypt

2025 & 2026

Turkey

2026

Greece

2026

Hungary

2025 & 2026

Malta

2026

Italy

2025 & 2026

Spain

2025 & 2026

Portugal

2025 & 2026

Germany

2026

Mexico

2025

USA

2025

A truly global calendar. Example cities:

Brisbane

2032

Brazil

2025

Budapest

2027

Budapest

2024

China

TBC

Beijing

2029

Singapore

2025

Olympic Games

World Championships & Masters

World Cups

Swimming Champs (25m)

Age Groups

France & Romania

TBC

Bespoke Events & Annual Awards 

The House of Peroni 

Creating The House of Peroni across the AQUA eco-system:

Event integration

New HQ in Budapest

The House of Peroni

Event Integration

Host branded spaces showcasing Peroni’s Italian excellence, culture, and innovation at World Aquatics events.

Offer fans and athletes a premium experience in The House of Peroni at beautiful international locations.

Work with World Aquatics as they look to explore the idea of the ‘AQUA House’ at the Olympics.

Create The House of Peroni across all of their major events which can culminate at the 2028 LA Olympic Games and follow an athlete journey as they train for the ultimate reward in swimming.

Create Italian-hosted competitions to deepen cultural ties, brand identity and bring the target market back to you.

Budapest, Hungary

World Aquatics will be relocating in 2027 to a state-of-the-art new headquarters in Budapest.

With our athletes at its core, the facility will feature pools, dry-land training facilities and a world-class gym as well as accommodation for up to 80 athletes.

A growing World Aquatics administration will be housed in bespoke offices which will include a media studio for in-house content and remote production capabilities.

The project offers unparalleled business-to-buiness integration opportunities for partners looking to engage at the core of the development.

new Headquarters

The House of Peroni

Community Engagement

Align with World Aquatics' $12M investment into development programmes:

Community Impact Overview

Community Development

Environmental Stewardship

Community Impact 

Swimming is not just a sport, it is an essential life skill.

World Aquatics is committed to providing funding and support to international communities, encouraging enjoyment of the water and aquatic best practices.

**World Aquatics commits to investing 25% of your partnership fee into the global development programme.

*United Nations

CSR commitment**

invested annually

of the global population undertake a form of water based sport activity annually*

97%

25%

$12m

Celebrate responsible drinking through Peroni Nastro Azzurro 0.0%.

Community DEVELOPMENT

Teach adults (18 or 21 plus) who can’t swim to swim and align with World Aquatics' mission – to ensure the ability to participate, compete in and benefit from aquatic sport.

Encourage people to “Live Every Moment” by promoting responsible alcohol consumption and continue to encourage consumers to drink better, not more.

Develop initiatives highlighting how “passion drives the team”—recognising fans, volunteers, and athletes and all those involved.

Environmental Stewardship

Work with World Aquatics to develop:

Sustainable packaging to protect our waters

Conservation programmes to keep rivers, lakes and seas clear of rubbish

Refillable beer stations at World Aquatics' competitions

Digital Integration 

Leverage World Aquatics' digital platforms:

Global Reach

Unrivalled Exposure

Content Series / About Last Night

global reach

*(Source: Fukuoka 2023 IRIS 2023)

 

42%

of fans are in the “High” or “Highest” income bracket

53%

of fans would research a partner if it sponsored their favourite aquatics sport  

$48m

Visitor Spend

250K

Tickets Sold

270

Hours of live coverage

4,900

Hours of broadcast coverage

3.9b

Total cumulative TV audience

307m

Video views*

5.6m

Social media followers

250m

Social Media Impressions

3.65b

Unique users digitally*

Engage World Aquatics’ annual audience

UNRIVALLED EXPOSURE

Prior to Paris 2024, the World Championships in Doha 2024 delivered incredible results for World Aquatics. 

1,200

Volunteers

1oo,000

Fans

29

Countries Winning Medals

1

World Aquatics Refugee Team

93

World Aquatics Scholarship Holders

1,12bn 

Global Broadcast Reach

172

Territories

€244m 

Broadcast Media Value

18,400

Digital News Articles

200m 

Global Video Views

2,4bn

Global Digital Reach

51%

in United States

Key Regions:

CHN

MAS

AUS

ITA

GBR

FRA

MEX

CAN

USA

About Last night / Content Series

“About Last Night” is a daily recap show during the Olympics, offering highlights and in-depth analyses of performances and records set each day.

"About Last Night presented by Peroni" - Peroni branding, product integration and idents throughout.

Athlete interviews and panel discussions can take place in a Peroni branded lounge.

Share behind-the-scenes clips of athletes relaxing in the Peroni Lounge.

Athlete Assets

Leverage World Aquatics athletes:

360 offering

Align with athletes who portray elegance, beauty and healthily life styles at cultural experiences where outdoor pools, picturesque beaches and sparkling seas are prominent.

360 Offering

Use Peroni brand ambassadors for:

Strengthen Peroni’s reputation as a premium beer brand through association with the prestige of swimming, the most followed event at the Olympics.

Digital content

CSR initiatives

Event engagement

The House of Peroni &

AQUA parties

Partnership Framework

partnership Overview

2025 to 2029

World Championships / Masters Championships: Singapore 2025, Budapest 2027, Beijing 2029

Swimming World Championships (25m): 2026 (Asia), 2028 (TBC)

World Cup Series (x6 Sports per year)

Term

Investment

Level of investment / VIK to be discussed

Pouring rights at events and competitions

Alcoholic and non-alcoholic beer

Category Exclusivity

Global Partner 

Core Assets

Full “Global Partner” Package of Rights including all Events, Competitions, AQUA House at the Olympics, The House of Peroni at the new HQ in Budapest & more

Appendix

*(Source: GWI Report) 

Staged in a 25 meter pool, this is an international swimming event that is held biennially in alternate years to the World Championships.

Audience Demographic:*

Swimming enthusiasts.

High number of local fans and sense of national pride.

International and affluent travellers.

High interest in sports apparel and gear.

1

sports (swimming)

14+

years old

6 days

average length of stay in host country

3,000

support "teams" of friends and family

1,000

male & female athletes

120+

participating countries

Swimming championships

*(Source: GWI Report) 

An international series that is hosted every year across the globe. 

Audience Demographic:*

Lives a highly active lifestyle.

Frequent social media users.

High interest in sporting events.

6

sports

14+

years old

3 days

average length of stay in host country

1,300

support "teams" of friends and family

600

male & female athletes

60+

participating countries

World Cups

*(Source: GWI Report which applies to all disciplines)

A championship held biennially for the up-and-coming international stars of the world.

Audience Demographic:*

Strong sports enthusiasts.

High engagement on digital and social media with young viewers.

High proportion of travelling families.

6

sports

14-18

years old

5 days

average length of stay in host country

2,000

support "teams" of friends and family

800

male & female athletes

120

participating countries

age groups

Our Partners have an unparalleled opportunity to engage with some of the most authentic and tangible development projects across the planet.

CREATING
OPPORTUNITIES FOR ATHLETES
 

• Scholarship Programme
• Training Centres
• Career Programme
• Refugee team support

REINFORCING
ATHLETE
ENTOURAGE

• Coaches & Officials: Development &             certification
• Aquatics Manager Programme
• World Aquatics Experts
• E-learning platform

EMPOWERING
NATIONAL
FEDERATIONS

• World Aquatics NF Support Programme
• NF Mentorship Programme
• Continental Support Programme
• Pools for All programme

PROMOTING AQUATICS
WORLDWIDE

• Discover Water
• Learn to Swim
• Sustainability Programme
• Aquatics Promotion

DEVELOPMENT PROGRAMME

Thank You