December 2024
"Since 2021, World Aquatics - formerly FINA - has been undergoing a major re-engineering revolution. Every aspect of the organisation has been recalibrated making it fit for purpose to develop aquatic sports for our athletes, our hosting partners and the communities we engage with across the globe.
World Aquatics President
Captain Husain Al-Musallam
These far-reaching changes will enable us to achieve World Aquatics' vision: a world united by water, for health, life and sport.
Our partnerships drive far reaching social, health, sustainability and business benefits. We are excited and we are ready to embrace the new era, United by Water."
INTRODUCTION
SWIMMING
ARTISTIC SWIMMING
DIVING
HIGH DIVING
OPEN WATER SWIMMING
water polo
World Aquatics is the International Federation recognised by the International Olympic Committee for administering global competition in six aquatic sports across 210 Affiliated Member Nations:
our role
Vision
A world united by water for health, life and sport
Mission
To ensure the ability to participate, compete in and benefit from aquatic sport
The administration and regulation of aquatic sports at the Olympic Games and major aquatic competitions globally
OUR RESPONSIBILITy
PartnershipOpportunity
TYR & World Aquatics
We are excited to align TYR with the heart of World Aquatics and create a partnership to support your objectives of:
Becoming a global brand
Growing market share
Increasing direct sales
TYR Global Partnership Strategy
Partnership Framework
Technical Evolution
5
Community Integration
3
Digital Integration
1
Event Integration
2
Merchandising & Sales
4
AQUA & TYR Lab Budapest
6
Digital Integration
global reach
*(Source: Fukuoka 2023 IRIS 2023)
42%
of fans are in the “High” or “Highest” income bracket
53%
of fans would research a partner if it sponsored their favourite aquatics sport
$48m
Visitor Spend
250K
Tickets Sold
270
Hours of live coverage
4,900
Hours of broadcast coverage
3.9b
Total cumulative TV audience
307m
Video views*
5.6m
Social media followers
250m
Social Media Impressions
3.65b
Unique users digitally*
UNRIVALLED EXPOSURE
Prior to Paris 2024, the World Championships in Doha 2024 delivered incredible results for World Aquatics.
1,200
Volunteers
1oo,000
Fans
29
Countries Winning Medals
1
World Aquatics Refugee Team
93
World Aquatics Scholarship Holders
1,12bn
Global Broadcast Reach
172
Territories
€244m
Broadcast Media Value
18,400
Digital News Articles
200m
Global Video Views
2,4bn
Global Digital Reach
51%
in United States
Key Regions:
CHN
MAS
AUS
ITA
GBR
FRA
MEX
CAN
USA
Engaging Our Audience
Align TYR across multiple digital touch points, including:
Community Platform
AQUA membership and hub for all stakeholders
Gamification
Fantasy swimming game across major champs
Infographics
Provide digital insight of statistics, data & results
Results Hub
Access to 100 years of results and data
Video Content
Bespoke & engaging content like About Last Night
Athlete Access
Unique athlete interviews and stories
Event Integration
Tailored engagement opportunities across the entire event footprint, content and media
Local & Regional Market Engagement
Full integration with each Local Organising Committee, National Federation and relevant oversight bodies
Event Visibility
Prime positioning with full portfolio of assets throughput the venues and event collateral both on and offline
Merchandising & Gifting
Retail and gifting opportunities in-venue, at live sites and official hotels, as well as online for global fans
A Global Event Platform
MAJOR competitions
-
Every four years
-
210+ countries participating
Administered and regulated by World Aquatics
Olympic Games
Age Groups
Organised by World Aquatics
-
Every two years per sport
-
70-120 countries participating
World Swimming Championships (25m)
Organised by World Aquatics
-
Every even year
-
120+ countries participating
World Cups
Organised by World Aquatics
-
Every year
-
60+ countries participating
The Masters
Organised by World Aquatics
-
Every odd year
-
80+ countries participating
The World Championships
Organised by World Aquatics
-
Every odd year
-
200+ countries participating
Thailand
2025
Los Angeles
2028
Olympic Games
World Championships & Masters
World Cups
Swimming Champs (25m)
Age Groups
Canada
2025 & 2026
China
2025 & 2026
Hong Kong
2025 & 2026
Saudi Arabia
2025 & 2026
Egypt
2025 & 2026
Turkey
2026
Greece
2026
Hungary
2025 & 2026
Malta
2026
Italy
2025 & 2026
Spain
2025 & 2026
Portugal
2025 & 2026
Germany
2026
Mexico
2025
USA
2025
2025 - 2029
Brisbane
2032
Brazil
2025
Budapest
2027
Beijing
2029
Singapore
2025
Major Competitions Calendar
Community Integration
Community Impact
Swimming is not just a sport, it is an essential life skill.
World Aquatics is committed to providing funding and support to international communities, encouraging enjoyment of the water and aquatic best practices.
**World Aquatics commits to investing 25% of your partnership fee into the global development programme.
25%
CSR commitment**
$12m
invested annually
97%
of the global population undertake a form of water based sport activity annually*
*United Nations
COMMUNITY ENGAGEMENT
AQUA is committed to providing a more comprehensive, sustainable and far-reaching programme across all Development activities. This has seen the launch of a new sustainability and engagement strategy in 2024.
There are a host of opportunities for TYR to align with and engage the wider Development programme, across:
See appendix for Development Programme details
Creating opportunities for athletes
Empowering national federations
Reinforcing athlete entourage
Promoting aquatics worldwide
Our Partners have an unparalleled opportunity to engage with some of the most authentic and tangible development projects across the planet.
CREATING
OPPORTUNITIES FOR ATHLETES
• Scholarship Programme
• Training Centres
• Career Programme
• Refugee team support
REINFORCING
ATHLETE
ENTOURAGE
• Coaches & Officials: Development & certification
• Aquatics Manager Programme
• World Aquatics Experts
• E-learning platform
EMPOWERING
NATIONAL
FEDERATIONS
• World Aquatics NF Support Programme
• NF Mentorship Programme
• Continental Support Programme
• Pools for All programme
PROMOTING AQUATICS
WORLDWIDE
• Discover Water
• Learn to Swim
• Sustainability Programme
• Aquatics Promotion
DEVELOPMENT PROGRAMME
Merchandising & SALES
Driving Global Sales
Product Innovation
Collaboration on a bespoke line of products
Product Showcase
Integration of TYR products at events
Product Launches
A global platform for official launch events
Retail
Online and physical retail opportunities
Co-branding
Products, events and marketing
Technical Evolution
Unparalleled R&D capabilities and integration into the World Aquatics technical development process
Integration into the evolution of our technical rules and regulations and how this might benefit our mutual objectives
Accessibility and Inclusivity
Sustainability
Customisation, Personalisation & "Further Out" concepts
Key areas can include:
COLLABORATION IN DEVELOPMENT
AQUA & TYR Lab Budapest
Budapest, Hungary
An Athlete-Focused HQ
We can facilitate space to integrate your research and development operations within the facility.
The new facility is anticipated to be inaugurated during the World Aquatics Championships Budapest 2027.
Partnership Framework
partnership Overview
2025 to 2029
World Championships / Masters Championships: Singapore 2025, Budapest 2027, Beijing 2029
Swimming World Championships (25m): 2026 (Asia), 2028 (TBC)
World Cup Series (x6 Sports per year)
Age Group Competitions (x6 Sports per year)
Term
Investment
Cash & VIK
Co-investment and development in products & marketing
Creating opportunities for athletes
Swimwear
Competition and leisure, swim caps and goggles
Category Exclusivity
Global Partner
Core Assets
Full “Global Partner” Package of Rights across all Event & Development properties
World Aquatics Global HQ
Swimming World Cup
Title Partnership
Community Platform
Presenting Partnership
TYR Aqualab
Appendix
*(Source: I0C Tokyo 2020 Marketing Report & WA Paris 2024 Digital and Social Media Report)
World Aquatics offers our partners a unique opportunity to experience the Olympics up close with exclusive VIP and behind-the-scenes access.
Our events feature some of the most celebrated Olympic athletes and are the most followed sports during the Games.
#1
Most watched Olympic Sport (swimming)
Paris 2024
1.3bn
impressions (1,800% increase from Tokyo 2020)
609m
Video views
621m
Engagements
1st
For Audience
Growth Rate
olympic games
World Aquatics' main event that is held biennially, with Singapore 2025, Budapest 2027 and Beijing 2029 confirmed.
*(Source: GWI Report)
Audience Demographic:*
High willingness to pay for sports content.
International and affluent travellers.
Purchase vacations, electronics and insurance.
High use of mobile viewing and online streaming.
6
sports
14+
years old
15 days
average length of stay in host country
6,000
support "teams" of friends and family
2,500
male & female athletes
200+
participating countries
world championships
The largest international aquatic championships dedicated to masters level athletes, hosted in the same city several days following the World Championships.
Audience Demographic:*
High disposable income.
High propensity for international travel.
High frequency in leisure and sports activities.
*(Source: GWI Report)
5
sports excluding high diving
25+
years old
9 days
average length of stay in host country
50,000
support "teams" of friends and family
10,000
male & female athletes
60+
participating countries
masters
*(Source: GWI Report)
Staged in a 25 meter pool, this is an international swimming event that is held biennially in alternate years to the World Championships.
Audience Demographic:*
Swimming enthusiasts.
High number of local fans and sense of national pride.
International and affluent travellers.
High interest in sports apparel and gear.
1
sports (swimming)
14+
years old
6 days
average length of stay in host country
3,000
support "teams" of friends and family
1,000
male & female athletes
120+
participating countries
Swimming championships
*(Source: GWI Report)
An international series that is hosted every year across the globe.
Audience Demographic:*
Lives a highly active lifestyle.
Frequent social media users.
High interest in sporting events.
6
sports
14+
years old
3 days
average length of stay in host country
1,300
support "teams" of friends and family
600
male & female athletes
60+
participating countries
World Cups
*(Source: GWI Report which applies to all disciplines)
A championship held biennially for the up-and-coming international stars of the world.
Audience Demographic:*
Strong sports enthusiasts.
High engagement on digital and social media with young viewers.
High proportion of travelling families.
6
sports
14-18
years old
5 days
average length of stay in host country
2,000
support "teams" of friends and family
800
male & female athletes
120
participating countries
age groups
